Consumer Council Tænk

To make its mark as the leading and trusted voice in consumer rights and advocacy, Consumer Council Tænk needed to address several key elements, including brand restructuring, a new visual identity, the creation of a bespoke logo and a series of sub brand logos, a cohesive illustration style, and intuitive iconography. A consistent visual foundation allowed the Consumer Council to communicate with authority while ensuring their message remained accessible and trustworthy to consumers.