Movia
A modern vision for Copenhagen's iconic bus line
Shaping the future of public transportation in Copenhagen, Movia’s iconic bus line became a symbol of efficient, modern urban transit through a carefully crafted visual concept. The design aimed to reflect not only the reliability and forward-thinking nature of the service but also its role in connecting the city's vibrant neighbourhoods. This transformation turned the bus line into more than just a means of transport—it became an integral part of the city's identity. In addition to the bus line’s visual overhaul, a comprehensive set of over 100 city maps (Nyt Bynet) across multiple scales—citywide, district, and individual stations—was developed to redefine how both residents and visitors navigate Copenhagen and Sealand's extensive bus network.
Deliverables
Brand design
Spatial design
Signage & wayfinding
Iconography
Illustrations
Implementing a well-considered design that improves accessibility and ease of use was crucial for ensuring smooth navigation for everyone. Navigating one of the region's most complex transit systems is no small feat, which makes it even more important to make public transportation intuitive, efficient, and fully integrated into the city's daily life.
